 Full Frontal PR: Getting People Talking about You, Your Business, or Your Product Want to know how to make yours the “in” business with both the press and customers? Looking for that one tool to help you get word of mouth rolling, quickly and inexpensively? Your competitors are working hard to generate this exposure, and now it’s your turn. Full Frontal PR lets you in on a big secret of the PR... |  Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want? In Why... |  The Value Factor: How Global Leaders Use Information for Growth and Competitive Advantage Capitalizing on the information a company owns about its customers, suppliers and partners is now the value proposition for sustainable long-term growth. Authors Mark Hurd and Lars Nyberg go inside companies to see the value proposition in practice. Combining case studies and analysts’ insights with common sense and surprisingly simple... |
 Putting Investors First: Real Solutions for Better Corporate Governance Written in a practical and succinct style, Putting Investors First is indispensable for board members and the corporate executives who work with them and of compelling interest to large and small investors who have lost faith in our system of corporate governance. Demands on the boards of directors of public companies throughout... |