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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

...

Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former...
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

Unlike other hot social media spaces, Twitterville is dominated by professionals,...

Idea Man: A Memoir by the Cofounder of Microsoft
Idea Man: A Memoir by the Cofounder of Microsoft
By his early thirties, Paul Allen was a world-famous billionaire-and that was just the beginning.

In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business,...
Start with Why: How Great Leaders Inspire Everyone to Take Action
Start with Why: How Great Leaders Inspire Everyone to Take Action
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these "natural-born leaders" may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can...
Clutch: Why Some People Excel Under Pressure and Others Don't
Clutch: Why Some People Excel Under Pressure and Others Don't
Is clutch performance innate-or can it be learned? 

Sooner or later everyone encounters a situation in which the stakes are high and the outcome is crucial. And even top performers can crumble when faced with such extreme pressure. Consider the CEO who panics in a desperate attempt to shore up his...

Topgrading, 3rd Edition: The Proven Hiring and Promoting Method That Turbocharges Company Performance
Topgrading, 3rd Edition: The Proven Hiring and Promoting Method That Turbocharges Company Performance
“BRAD HELPED US DEVELOP THE TOOLS TO PICK A-PLAYER LEADERS AT GE.” —JACK WELCH


Great companies, large and small, rise or fall because of their talent; the more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research...
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

...
Double-Digit Growth: How Great Companies Achieve It--No Matter What
Double-Digit Growth: How Great Companies Achieve It--No Matter What

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all...

Less Is More: How Great Companies Use Productivity
Less Is More: How Great Companies Use Productivity
From the author of the bestselling It's Not the Big That Eat the Small, It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other overhead costs

Managers and CEOs are always looking for ways to keep productivity high, and recent...

The Personal MBA: Master the Art of Business
The Personal MBA: Master the Art of Business

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get...

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

A New York Times, USA Today, and Wall Street Journal bestseller 

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit...

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